Stage Set for 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup

Written by lifetimefitness.com Saturday, 06 March 2010 23:32

June 27 Philadelphia Insurance Triathlon to Kick Off Series; October 10
Toyota U.S. Open Triathlon Remains Series Championship Event; Champion
System to be Official Custom Technical Apparel Partner

CHANHASSEN, Minn., Mar 05, 2010 (BUSINESS WIRE) -- Life Time Fitness, Inc.
/quotes/comstock/13*!ltm/quotes/nls/ltm (LTM 27.90, +0.84, +3.10%) today
announced the 2010 Life Time Fitness Triathlon Series Race to the Toyota
Cup schedule. The internationally renowned Series, which is made up of
several of the most prominent international-distance triathlon events in
the U.S., expands in 2010 to include the Philadelphia Insurance Triathlon
(PHLYTRI):

i PHLYTRI - June 27

i Life Time Fitness Triathlon - July 10 (Minneapolis)

i Nautica New York City Triathlon - July 18

i Chicago Triathlon - August 29

i Kaiser Permanente Los Angeles Triathlon - October 3

i Toyota U.S. Open Triathlon - October 10 (Dallas)

"With the launch of the Life Time Fitness Triathlon in 2002, we made the
commitment to make a significant investment in the growth and awareness of
this healthy-way-of-life sport," said Dave Campbell, vice president, Life
Time Fitness Athletic Events. "This commitment has evolved with the
creation of the Life Time Fitness Triathlon Series Race to the Toyota Cup
in 2008 and now, the addition of the PHLYTRI to our stellar race schedule.
With the tremendous support provided by Toyota and our other partners, we
are thrilled to once again deliver a world-class series of
international-distance triathlons."

"The Philadelphia Insurance Triathlon is thrilled to be a part of the 2010
Life Time Fitness Triathlon Series Race to the Toyota Cup," said Richard
Adler, CEO, Philadelphia Triathlon, LLC. "Since its founding in 2005, the
PHLYTRI has become one of the top international-distance races in the
country. Joining the Series will raise our profile among the world's best
triathletes who will experience our scenic and challenging course, while
adding another level of excitement for the thousands of participants and
spectators during race weekend. We're also very excited to kick off the
2010 Life Time Fitness Race to the Toyota Cup."

In 2010, the Life Time Fitness Triathlon Series Race to the Toyota Cup
Prize Purse will total $421,000 for the Professional Division, which
includes $353,000 in individual race purses plus a $68,000 Series Bonus.
The top six Professional women and men (three in each division) will
receive a Series Bonus payout, in addition to any individual race awards,
based upon the 2010 Life Time Fitness Triathlon Series Race to the Toyota
Cup Point System. Additionally, the top female and male Professionals will
be awarded the coveted Toyota Cup.

In order to be eligible for the Series Bonus and Toyota Cup, Professional
triathletes must start at least four of the six Series events, one of
which must include the Toyota U.S. Open Triathlon Championship in Dallas.

"We are delighted to continue to be a part of the Life Time Fitness
Triathlon Series Race to the Toyota Cup," said Keith Dahl, National
Marketing Manager for Toyota Motor Sales, U.S.A., Inc. "The sport of
triathlon continues to realize positive grow and along with it, the
Series, which originally launched with four events and has since added the
Toyota U.S. Open and the PHLYTRI. As with past years, we look forward to
the 2010 Race to the Toyota Cup's showcase of this incredible sport and
the Professional and Amateur athletes who bring it to life."

As the 2010 Life Time Fitness Triathlon Series Race to the Toyota Cup
progresses, participant results and current point standings will be made
available at racetothetoyotacup.com, the official Web site of the Life
Time Fitness Triathlon Series Race to the Toyota Cup.

Life Time Fitness also announced the addition of Champion System as the
Official Custom Technical Apparel Partner to the Series. Champion System
will produce custom apparel for the five individual events.

"We are thrilled about our partnership with the Life Time Fitness
Triathlon Series Race to the Toyota Cup," said Scott Kaylin, Champion
System -- Co Founder. "Strategically, this world-class Series falls
directly in line with our direction in the sport. When we started Champion
System, we were determined to create a company that would take an entirely
new approach to custom team wear. We've combined our strong 20+ year
knowledge of the apparel business with our love of sports to offer
individual athletes, teams and organizations the best possible products
and service available."

About the Life Time Fitness Triathlon Series Race to Toyota Cup

In groundbreaking fashion, the Life Time Fitness Triathlon Series launched
in 2006 and created the first-ever connection among four of the most
prominent international-distance triathlon events in the United States.
The Series has continued to grow since its inception, adding the Toyota
U.S. Open Championship event in Dallas in 2007 and the PHLYTRI in 2010.
The Life Time Fitness Triathlon (ltftriathlon.com), held in Minneapolis,
is produced by Life Time Fitness, Inc. The Philadelphia Insurance
Triathlon (phillytri.com) is produced by Philadelphia Triathlon, LLC. The
Chicago Triathlon (chicagotriathlon.com) is produced by Creative &
Production Resources, Inc (CAPRI Events). The Kaiser Permanente Los
Angeles Triathlon (LATriathlon.com) is produced by Pacific Sports LLC. The
Nautica New York City Triathlon (nyctri.com) is produced by Korff
Enterprises. For more information, visit the Life Time Fitness Triathlon
Series Race to the Toyota Cup Web site, racetothetoyotacup.com.

About Toyota Motor Sales, U.S.A., Inc.

Toyota established operations in the United States in 1957 and currently
operates 10 manufacturing plants, including one under construction. There
are more than 1,400 Toyota, Lexus and Scion dealerships in the U.S. which
sell more than two million vehicles each year. Toyota directly employs
more than 32,000 people in the U.S. and its U.S. investment currently is
valued at more than $13 billion, including sales and manufacturing
operations, research and development, financial services and design.

About Champion System

Founded by competitive cyclists, Champion System combines their knowledge
of the apparel business with a love of the sport to offer the finest pro
quality garments to the cycling masses. By allowing teams, retailers,
clubs and individuals to order custom uniforms with unlimited colors and
low minimums, Champion System sets a new standard in the custom cycle wear
business. Champion System continues this practice with its simple and
all-inclusive pricing structure. champ-sys.com

About Life Time Fitness, Inc.

Life Time Fitness, Inc. /quotes/comstock/13*!ltm/quotes/nls/ltm (LTM
27.90, +0.84, +3.10%) operates distinctive and large, multi-use sports and
athletic, professional fitness, family recreation and resort and spa
centers. The Company also provides consumers with personal training
consultation, full-service spas and cafes, corporate wellness programs,
health and nutrition education, the healthy lifestyle magazine, Experience
Life, athletic events and nutritional products. As of March 5, 2010, Life
Time Fitness operated 87 centers in 19 states, including Arizona,
Colorado, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Michigan,
Minnesota, Missouri, Nebraska, New Jersey, North Carolina, Ohio,
Tennessee, Texas, Utah and Virginia. Life Time Fitness is headquartered in
Chanhassen, Minnesota, and can be located on the Web at
lifetimefitness.com. LIFE TIME FITNESS, LIFE TIME ATHLETIC, EXPERIENCE
LIFE, and the LIFE TIME FITNESS TRIATHLON SERIES are trademarks of Life
Time Fitness, Inc. All other trademarks or registered trademarks are the
property of their respective owners.

SOURCE: Life Time Fitness, Inc.

Life Time Fitness, Inc.
Kent Wipf, 952-229-7211
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or
Jason Thunstrom, 952-229-7435
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