Written by ironman.com    Thursday, 18 March 2010 19:12    PDF Print E-mail
WTC Announces The Ironman® Store to Open in Tampa


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World Triathlon Corporation (WTC) announces its affiliation with World
Endurance Sports, LLC (WES) to build the company's first brick-and-mortar
retail store. The Ironman® Store is located at 6417 County Line Road,
Tampa, Fla., in a fast-growing and affluent region in Tampa Bay.

For the first time, multi-sport enthusiasts, runners and endurance
athletes will have the opportunity to shop for the highest-quality
triathlon equipment, running shoes, apparel, swim gear and triathlon
bicycles from the top manufacturers in a single retail location endorsed
by Ironman®. For 31 years, Ironman has been recognized for athletic
excellence, performance and quality products. Now, The Ironman Store will
feature many of the same products used by professional athletes at the
Ford Ironman World Championship, held in Kailua-Kona, Hawaii, as well as
the 24 qualifying Ironman and 42 Ironman 70.3® events worldwide.

“This is a one-of-a-kind concept; a multi-sport store featuring both
Ironman-branded products as well as top products from global manufacturers
under one roof, ” said director of sponsorship and licensing, Andy
Giancola.

The Ironman Store will bring gear for triathlon’s three disciplines into
one retail venue. Swimming needs will be met with a section featuring swim
suits, paddles, swim caps, buoys, training aids, wet suits and specialty
accessories. From the novice to the elite athlete or pro, everyone will be
able to find swimming equipment to fit his or her needs. The store will
also contain a high-end bicycle facility, which will feature road,
time-trial and triathlon bikes from some of the best brands available.
Virtually every accessory, component, aero wheel and the latest apparel
will be available to compliment our bikes or your existing race bike.
Additionally, The Ironman Store will see a professionally staffed service
and bike fit area to ensure the proper mechanics and optimal fit. Finally,
a highly specialized run section will guide runners of all fitness levels
in finding the perfect running shoe to support their level of activity.
Complimented with the latest apparel, accessories and electronics, runners
can make The Ironman Store their one-stop-shop for their active lifestyle.

“We are very excited to partner with Ironman,” said Hunter Jewett, vice
president of WES and general manager of The Ironman Store. “I continually
train for and have completed numerous Ironman and 70.3 events and I live
the multi-sport lifestyle. We carry the top brands from the best
manufactures around the world. I’ve trained with and have used the same
products we are offering.”

In addition to The Ironman Store, WES will be leading the management and
support of a new online e-commerce site, www.ironman360.com. This online
store will make the entire line of products from The Ironman Store
available to consumers worldwide.


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Last Updated ( Thursday, 18 March 2010 19:13 )
 

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